About Us
Look deeper. Care for each other.
I started HAPPINESS to spread positivity and light throughout the world. The idea begins with something simple: what someone says about how they feel does not always tell the whole story.
Sometimes people say they are happy, but say it with a straight face. They may be coping, getting through the day, or feeling disconnected inside. I wanted HAPPINESS to be a reminder to look deeper.
The meaning behind the face
The X eyes and the word HAPPINESS running straight across the face are intentional. The logo does not have a smile. It represents the gap that can exist between saying “I’m happy” and truly feeling that way.
It is an invitation to pay attention to the people around you. Ask how they are really doing. Listen to the answer. Give people room to be honest—and give yourself that same room.
A reminder you can wear
HAPPINESS brings that message into everyday clothing. The goal is to encourage deeper conversations, care for one another, and help create a world where people have room to grow and flourish.
You do not have to feel happy every day to wear HAPPINESS. You can wear it as a reminder that your feelings matter, and so do the feelings of the people beside you.
Wear positivity. Keep doing better.
